A well-optimized PDP is reported to lower ACoS. Which option best reflects this impact?

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Multiple Choice

A well-optimized PDP is reported to lower ACoS. Which option best reflects this impact?

Explanation:
Lowering ACoS means the advertising cost per sale has become more efficient. A well-optimized product detail page (PDP) can boost conversion rates and sales without a proportional rise in ad spend, so the ratio of ad spend to attributed sales drops. The metric that directly reflects this improvement is ACoS itself, since it measures exactly the cost per sale and will decrease when PDP optimization makes ads more effective at turning clicks into purchases. Impressions, click-through rate, and page load time can change with PDP tweaks, but they don’t directly indicate the change in ad efficiency as ACoS does.

Lowering ACoS means the advertising cost per sale has become more efficient. A well-optimized product detail page (PDP) can boost conversion rates and sales without a proportional rise in ad spend, so the ratio of ad spend to attributed sales drops. The metric that directly reflects this improvement is ACoS itself, since it measures exactly the cost per sale and will decrease when PDP optimization makes ads more effective at turning clicks into purchases. Impressions, click-through rate, and page load time can change with PDP tweaks, but they don’t directly indicate the change in ad efficiency as ACoS does.

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