Ad campaigns must reflect start and end dates corresponding to the offer's savings period.

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Starting with accurate offer timing is essential. Ads for promotions must show the actual start and end dates of the savings period so customers know exactly when the deal is available. This consistency builds trust and keeps you compliant with advertising rules because the promotion’s terms are being presented truthfully. When the ad mirrors the real dates, it aligns with the landing page and checkout terms, reducing confusion, complaints, or refunds from customers who expect the deal to run only during the stated window.

If you try to ignore the start date because the product is popular, you risk presenting a misleading impression of when the offer begins, which can mislead customers and violate policy. Treating the end date as optional creates ambiguity about how long the savings lasts. Extending the dates without updating the copy likewise misleads shoppers into thinking the promotion continues beyond its true window. The correct approach is to reflect the actual start and end dates of the offer in the ad copy every time.