Alcohol Ads must avoid which practice?

• A. Target Related Keywords
• B. Target Unrelated Keywords
• C. Focus On The Product Itself
• D. Promote Responsible Consumption

Answer: (B)

When running alcohol ads, relevance and audience safety are essential. You should avoid targeting unrelated keywords because they bring in people who have no interest in your product, waste budget with wasted impressions, and can lead to poorer performance. Irrelevant targeting also heightens the risk of misalignment with user intent and can run afoul of platform policies meant to protect brand safety and appropriate exposure.

The smarter approach is to focus on related keywords that reflect real consumer intent around the product—brand names, product types, occasions, and other terms people would actually use when seeking alcohol options. This helps ensure your ads reach a more appropriate, engaged audience and improves click-through and conversion rates.

Contextually, other good practices include concentrating on the product itself—highlighting key features, flavors, or uses—and promoting responsible consumption within your ad copy and landing pages. These elements support both performance and compliance in alcohol advertising.