Are website URLs allowed in additional images?

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Multiple Choice

Are website URLs allowed in additional images?

URLs in ad image assets are not permitted. The design of ad creatives is to keep shoppers on Amazon and avoid directing them off-site with clickable links. Additional images are meant to show the product, its features, and how it’s used; including a website address would act as a call to action that takes users away from the platform, which isn’t allowed in any image slot. This restriction also covers other image formats like video thumbnails, so website URLs should not appear in any ad image.

URLs in ad image assets are not permitted. The design of ad creatives is to keep shoppers on Amazon and avoid directing them off-site with clickable links. Additional images are meant to show the product, its features, and how it’s used; including a website address would act as a call to action that takes users away from the platform, which isn’t allowed in any image slot. This restriction also covers other image formats like video thumbnails, so website URLs should not appear in any ad image.

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