Brand Logos Cannot: Which statement is true?

• A. They May Be Used As A Product Image
• B. They Must Not Be Used As An Extension Of The Headline
• C. They May Contain Additional Text
• D. They Can Be Combined With Other Logos

Answer: (B)

The main idea here is how a brand logo should relate to the ad’s headline. Brand logos should remain separate from the headline rather than acting as an extension of it. When the logo is treated as part of the headline, it can crowd the message, blur where the brand ends and the copy begins, and make the ad harder to read. Keeping the logo as its own visual element preserves clear hierarchy, ensures the headline remains legible, and protects consistent branding.

The other possibilities imagine the logo being used in ways that blend with the text or other visuals, which can lead to confusion or clutter. So the true rule is that the logo must not extend the headline.