Can you use product targeting and keyword targeting together within the same campaign?

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Multiple Choice

Can you use product targeting and keyword targeting together within the same campaign?

The key idea is that you can mix targeting types within one campaign by organizing them into separate ad groups. A campaign sets the overall budget and status, while ad groups define how you target your audience. You can have one ad group that uses keyword targeting (bidding on specific search terms) and another ad group that uses product targeting (targeting specific products, categories, or ASINs) inside the same campaign. This lets you tailor bids and budgets for each targeting method while keeping reporting and oversight centralized at the campaign level. This approach isn’t limited to a single targeting type or to Sponsored Brands. You don’t have to create separate campaigns for each targeting method, and you’re not restricted to only Sponsored Brands.

The key idea is that you can mix targeting types within one campaign by organizing them into separate ad groups. A campaign sets the overall budget and status, while ad groups define how you target your audience. You can have one ad group that uses keyword targeting (bidding on specific search terms) and another ad group that uses product targeting (targeting specific products, categories, or ASINs) inside the same campaign. This lets you tailor bids and budgets for each targeting method while keeping reporting and oversight centralized at the campaign level.

This approach isn’t limited to a single targeting type or to Sponsored Brands. You don’t have to create separate campaigns for each targeting method, and you’re not restricted to only Sponsored Brands.

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