Category Keywords description true?

• A. Reach customers looking for general products
• B. They have lower impressions than Brand Keywords
• C. Higher efficiency and lower ad costs
• D. They cannot be used with product targeting

Answer: (A)

Category keywords target the broad category, not a specific brand, so they reach shoppers who are exploring general products within that category. That broad, category-level intent means these terms connect with people who are looking for general options rather than a particular brand, making them the best way to reach customers who want to discover products in a category. Because of their wide scope, category keywords tend to show ads to a broad audience browsing for category terms, which is why they’re described as reaching customers looking for general products. The other statements hinge on performance that can vary by market and competition, and they don’t define category keywords as clearly as the idea of broad, category-level reach.