Dynamic Bids - up and down increments for top-of-search?

• A. Dynamic Bids - down only
• B. Dynamic Bids - up and down
• C. Fixed Bids
• D. Manual Bids

Answer: (B)

Dynamic Bids - up and down means Amazon can adjust your bid in real time for each auction, including top-of-search placements. When a click is likely to lead to a sale, Amazon may increase your bid to improve your chances of winning the top spot; when a click is unlikely to convert, it may lower your bid to save spend. This automatic ups and downs helps maximize visibility for high-potential searches while controlling costs. If you instead used down-only, bids could only be lowered, potentially missing high-value opportunities. Fixed bids stay constant regardless of auction signals, and manual bids require you to set and adjust bids yourself rather than letting Amazon optimize.