How does bidding strategy differ between Sponsored Products and Sponsored Brands?

• A. Sponsored Products uses CPC bids on keywords/targets; Sponsored Brands bids per keyword for brand placements and impacts headline/product image exposure.
• B. Both use the same bidding model per impression.
• C. Sponsored Brands uses CPM bids; Sponsored Products uses CPA bids.
• D. Sponsored Products uses fixed daily budgets with no bidding.

Answer: (A)

Sponsored Products are CPC ads you bid on keywords or product targets, and you pay only when someone clicks. Sponsored Brands also use keyword-based bidding, but the focus is on winning brand placements in search results, where the ad unit showcases your brand logo, a headline, and multiple products. The bid for each keyword helps determine whether your brand placement appears and how prominently the headline and product images are shown. So the difference is that Sponsored Products bids drive product-level exposure on a per-click basis, while Sponsored Brands bids optimize for brand placements that feature the brand’s creative assets and product lineup.