How does daily budget pacing affect delivery?

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Daily budget pacing determines how spend is distributed across the day. With aggressive pacing, spend is front-loaded and your daily budget can be used up quickly, which can yield more early impressions but may leave little budget for later hours. With even pacing, spend is spread more evenly, giving steadier delivery and more consistent impression share throughout the day. Pacing affects when ads show and how consistently they deliver, but it does not set the total monthly budget, nor does it directly control bid amounts per keyword or the number of campaigns.