How does product targeting differ from keyword targeting in Sponsored Products?

• A. Product targeting targets specific ASINs or categories, while keyword targeting targets search terms.
• B. Product targeting uses only categories; keyword targeting uses only brands.
• C. Product targeting targets only the brand; keyword targeting targets all keywords.
• D. They are the same.

Answer: (A)

Product targeting centers on the product itself—you choose specific ASINs or product categories to show ads on, placing them on product detail pages or category pages. It’s about where your ad appears based on the product context. Keyword targeting, by contrast, targets search terms; you bid on the words customers type into Amazon to trigger your ads, regardless of which product page they’re on.

For example, if you want to reach shoppers who are looking at a particular competitor’s headset, you can target that ASIN or the relevant category so your ad appears on that product’s page or within that category. If you want to appear when someone searches for “noise-cancelling headphones,” you’d use keyword targeting and bid on that term and its variations.

That distinction—targeting specific products or categories versus targeting the words customers type into search—is why this option best describes how product targeting differs from keyword targeting.