If end date is set for a lifetime budget, how is spend allocated?

• A. It will spread evenly across each day
• B. It will spend all on the first day
• C. It will pause on weekends
• D. It will roll over to the next campaign

Answer: (A)

With a lifetime budget and a defined end date, the system uses even pacing to spread the total budget across the campaign’s active days. It targets roughly the total budget divided by the number of days in the period, so spend is allocated across each day rather than all on the first day. This approach ensures the budget lasts until the end date and delivers throughout the entire window. Weekend patterns or other fluctuations aren’t the defining factor here—the key idea is distributing spend evenly over the campaign duration. The budget stays tied to this campaign and ends as the end date arrives, without rolling into another campaign.