If you extend your campaign after the offer ends, what must you do?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

When you extend a campaign after a promotion ends, the key is to keep the messaging accurate and not misleading. Ads should reflect the actual status of offers, so you must update the ad copy to remove any promotional language tied to the ended deal. This prevents customers from seeing a discount or limited-time offer that no longer exists and keeps your campaigns compliant with advertising rules. Doing nothing would leave outdated, potentially misleading messaging, while simply pausing isn’t necessary if you want the campaign to continue with correct wording. If you’re promoting a new or ongoing offer, update both the copy and any related landing-page details to match the current terms.