Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Multiple Choice

In Seller Sales Attribution SP, which statement describes how sales are counted?

Sales attribution for Sponsored Products uses a window-based approach: within seven days after a customer interacts with the ad, any order that includes the seller’s product or any of the seller’s other products is counted as a sale, and the value counted is the total order value. This means the ad’s influence isn’t limited to the exact item clicked—the entire order’s value is attributed if it contains any of the seller’s products within that 7-day window. The other statements don’t fit because they either use the wrong time window, count orders rather than total sale value, or restrict attribution to just the specific product purchased rather than any seller product in the order.

Sales attribution for Sponsored Products uses a window-based approach: within seven days after a customer interacts with the ad, any order that includes the seller’s product or any of the seller’s other products is counted as a sale, and the value counted is the total order value. This means the ad’s influence isn’t limited to the exact item clicked—the entire order’s value is attributed if it contains any of the seller’s products within that 7-day window. The other statements don’t fit because they either use the wrong time window, count orders rather than total sale value, or restrict attribution to just the specific product purchased rather than any seller product in the order.