In Sponsored Brands, which statement about pricing references is prohibited?

• A. Referencing specific pricing such as 'save 50%' or '$20 off' is prohibited
• B. You can advertise percentage savings
• C. You can advertise dollar-off amounts only for select products
• D. You must always display exact prices

Answer: (A)

Pricing references in Sponsored Brands should avoid stating explicit discounts tied to a specific amount or percent. Referencing specific pricing such as "save 50%" or "$20 off" is prohibited because it communicates a guaranteed discount in the ad copy, which may not apply uniformly to every product or can be time-limited or location-specific. The policy aims to keep paid search messages clear and not misleading about promotions. Other statements describe permissible approaches—such as mentioning savings in a non-specific way or focusing on product value—so they aren’t restricted in the same way.