In Sponsored Display, what is the difference between product targeting and audience targeting?

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Multiple Choice

In Sponsored Display, what is the difference between product targeting and audience targeting?

In Sponsored Display, the difference is between targeting the product itself and targeting the people who view or behave like shoppers. Product targeting focuses on specific products or product categories—you choose ASINs or categories, and your ads appear on those product pages or within those category pages. This is useful when you want to align your ad with a particular item or group of items that shoppers are looking at. Audience targeting, on the other hand, focuses on who the shoppers are. You reach segments based on shopping behavior, interests, or past actions (like users who viewed similar products, added items to carts, or are in in-market segments). Your ads show to those groups regardless of which exact product page they’re on, enabling broader reach or retargeting. So, product targeting is product-centric (ASINs/categories), while audience targeting is person-centric (behavior/interest-based).

In Sponsored Display, the difference is between targeting the product itself and targeting the people who view or behave like shoppers. Product targeting focuses on specific products or product categories—you choose ASINs or categories, and your ads appear on those product pages or within those category pages. This is useful when you want to align your ad with a particular item or group of items that shoppers are looking at.

Audience targeting, on the other hand, focuses on who the shoppers are. You reach segments based on shopping behavior, interests, or past actions (like users who viewed similar products, added items to carts, or are in in-market segments). Your ads show to those groups regardless of which exact product page they’re on, enabling broader reach or retargeting.

So, product targeting is product-centric (ASINs/categories), while audience targeting is person-centric (behavior/interest-based).

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