In Sponsored Display, which targeting option focuses on groups based on behavior or interests?

• A. Product targeting focuses on groups based on behavior or interests.
• B. It uses demographics to target viewers.
• C. It targets location-based categories.
• D. Audience targeting focuses on groups based on behavior or interests.

Answer: (D)

Audience targeting centers on groups defined by behavior or interests. In Sponsored Display, you reach people based on their shopping behavior, pages they've viewed, and interest signals, so your ads appear to audiences likely to care about your products. This approach contrasts with product targeting, which targets specific products or product categories, and with demographics or location-based targeting, which use static attributes rather than behavior or interests. So targeting by behavior or interests best describes audience targeting.