In Vendor Sales Attribution, which statement best describes SP (Sales Attribution)?

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Multiple Choice

In Vendor Sales Attribution, which statement best describes SP (Sales Attribution)?

Sales attribution in Vendor Ads is about tying a sale to a preceding ad click within a specific window. SP measures the total dollar value of the brand’s products sold within 14 days after a click, and it includes only sales fulfilled by Amazon. This makes SP a revenue-based attribution for Amazon-driven purchases, excluding sales from third-party sellers. The 14-day window defines which purchases are considered attributable to that ad—long enough to capture most post-click conversions but not so long that it drags in unrelated sales. The option described matches this focus on Amazon-only sales within 14 days. Including third-party sales would broaden the scope beyond what SP represents, and using a 7-day window or measuring ad spend instead of sales would misalign with SP’s purpose.

Sales attribution in Vendor Ads is about tying a sale to a preceding ad click within a specific window. SP measures the total dollar value of the brand’s products sold within 14 days after a click, and it includes only sales fulfilled by Amazon. This makes SP a revenue-based attribution for Amazon-driven purchases, excluding sales from third-party sellers. The 14-day window defines which purchases are considered attributable to that ad—long enough to capture most post-click conversions but not so long that it drags in unrelated sales. The option described matches this focus on Amazon-only sales within 14 days. Including third-party sales would broaden the scope beyond what SP represents, and using a 7-day window or measuring ad spend instead of sales would misalign with SP’s purpose.

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