In Vendor Sales Attribution, which statement best describes SB?

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Multiple Choice

In Vendor Sales Attribution, which statement best describes SB?

SB refers to Sold By, the seller identity shown on the product listing. In Vendor Sales Attribution, this dimension reveals who fulfilled the sale prompted by your ads. Since many Amazon listings are offered by both Amazon (the vendor) and third‑party sellers, attribution needs to reflect sales from both sources. That’s why SB includes sales sold by the vendor (Amazon) as well as those sold by third‑party sellers. It isn’t limited to only Amazon‑sold items, nor to only third‑party items, and it isn’t about products not sold on Amazon.

SB refers to Sold By, the seller identity shown on the product listing. In Vendor Sales Attribution, this dimension reveals who fulfilled the sale prompted by your ads. Since many Amazon listings are offered by both Amazon (the vendor) and third‑party sellers, attribution needs to reflect sales from both sources. That’s why SB includes sales sold by the vendor (Amazon) as well as those sold by third‑party sellers. It isn’t limited to only Amazon‑sold items, nor to only third‑party items, and it isn’t about products not sold on Amazon.

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