Manual Targeting is available for which campaigns?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Multiple Choice

Manual Targeting is available for which campaigns?

Manual targeting gives you control by selecting exact terms or product targets that trigger your ads, rather than leaving Amazon to place them automatically. This level of control exists in both Sponsored Products and Sponsored Brands campaigns. In Sponsored Products, you choose keywords and match types to determine when ads appear in search results. In Sponsored Brands, you can target by keywords as well as select product targets to show your brand alongside specific product pages. Because manual targeting is supported in both SP and SB, that’s why this option is correct. Options that limit manual targeting to only one campaign type or to Sponsored Display don’t fit the scenario described.

Manual targeting gives you control by selecting exact terms or product targets that trigger your ads, rather than leaving Amazon to place them automatically. This level of control exists in both Sponsored Products and Sponsored Brands campaigns. In Sponsored Products, you choose keywords and match types to determine when ads appear in search results. In Sponsored Brands, you can target by keywords as well as select product targets to show your brand alongside specific product pages. Because manual targeting is supported in both SP and SB, that’s why this option is correct. Options that limit manual targeting to only one campaign type or to Sponsored Display don’t fit the scenario described.

More practice questions