Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Multiple Choice

Product Targeting can be used together with keyword targeting?

Product Targeting and keyword targeting can both be used within the same campaign, but it’s best to place them in separate ad groups. This setup gives you precise control: you can set bids and budgets tailored to each targeting type and view performance for keywords and product targets separately. Keeping them in the same ad group would mix targeting and make it harder to optimize and report, while using separate campaigns is unnecessary for most setups. So, use one campaign with different ad groups for keyword targets and product targets.

Product Targeting and keyword targeting can both be used within the same campaign, but it’s best to place them in separate ad groups. This setup gives you precise control: you can set bids and budgets tailored to each targeting type and view performance for keywords and product targets separately. Keeping them in the same ad group would mix targeting and make it harder to optimize and report, while using separate campaigns is unnecessary for most setups. So, use one campaign with different ad groups for keyword targets and product targets.