Sales Efficiency Bids: Which description is accurate?

• A. Increase bids on KWs with high ACOS & low ROAS
• B. Lower bids on KWs with high ACOS & low ROAS
• C. Set fixed bids across all placements
• D. Pause campaigns with low performance

Answer: (C)

Sales Efficiency Bids rely on using a single, fixed bid across all placements and keywords. This standardizes bidding decisions so you can accurately gauge how efficiently your budget converts into sales without bid-driven differences muddying the picture. With a constant bid, you prevent certain placements or keywords from outperforming merely due to higher bids, allowing a true comparison of efficiency across the account. In this framework, metrics like ACOS and ROAS show whether the overall bidding is yielding sales cost-effectively, rather than reflecting quick gains from dynamic bid changes. Dynamic adjustments by performance signals or pausing campaigns introduce variability that this approach aims to avoid, so a fixed-bid baseline is the correct description.