Sellers must be enrolled in which program to update in Seller Central?

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Multiple Choice

Sellers must be enrolled in which program to update in Seller Central?

Enrolling in Amazon Brand Registry is what enables you to manage and update brand-related details in Seller Central. This program establishes you as the official brand owner and gives you the tools to control how your brand appears across product detail pages, including updating the brand name, logos, images, and enriched content, and to protect your listings from unauthorized changes. Without Brand Registry, updates to brand assets and other brand-specific information aren’t available, or you don’t have the authority to make those changes. The other options serve different purposes: Prime is a customer membership, not a seller-brand management feature; Amazon Business is a separate marketplace for business buyers and sellers; and Amazon Advertising is the ads platform. None of these enable the brand-level updates in Seller Central that Brand Registry provides.

Enrolling in Amazon Brand Registry is what enables you to manage and update brand-related details in Seller Central. This program establishes you as the official brand owner and gives you the tools to control how your brand appears across product detail pages, including updating the brand name, logos, images, and enriched content, and to protect your listings from unauthorized changes. Without Brand Registry, updates to brand assets and other brand-specific information aren’t available, or you don’t have the authority to make those changes.

The other options serve different purposes: Prime is a customer membership, not a seller-brand management feature; Amazon Business is a separate marketplace for business buyers and sellers; and Amazon Advertising is the ads platform. None of these enable the brand-level updates in Seller Central that Brand Registry provides.

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