Sponsored Products Default Bid true?

• A. Applies to all clicks unless you select a unique bid for a specific KW
• B. It is an alternate payment method
• C. It ensures top-of-page placement
• D. It cannot be adjusted after creation

Answer: (A)

Default bid sets the baseline cost-per-click for Sponsored Products and applies to most clicks unless you override it with a specific bid for a given keyword. This means you can start with one default amount to cover your keywords, then raise or lower bids for individual keywords to optimize performance. You can adjust the default bid at any time, so it isn’t fixed after creation. The other statements don’t fit: the default bid isn’t an alternate payment method, and while a higher bid can improve exposure, there’s no guarantee of top-of-page placement since placement depends on auctions, relevance, and competitive context.