To Launch New Products, which approach is recommended?

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Multiple Choice

To Launch New Products, which approach is recommended?

When launching new products, using Sponsored Brands to feature the products together with a custom headline and directing shoppers to a Storefront or a dedicated landing page for the whole range is the strongest approach. This strategy builds awareness across the entire lineup, not just a single item, and it gives customers a single place to explore all new items, increasing the likelihood they discover and consider multiple launches at once. The custom headline lets you communicate the launch message clearly, while the Storefront or landing page consolidates the narrative and supports cross-promotion among the new products. Sponsored Products, while great for immediate discovery and per-ASIN performance in search results, is more about individual items and may not convey a cohesive launch story across the full range. Promoting only one product misses the opportunity to introduce the entire lineup, and replacing Sponsored Products with Sponsored Brands across all campaigns ignores the complementary roles these formats play for discovery, consideration, and direct sales.

When launching new products, using Sponsored Brands to feature the products together with a custom headline and directing shoppers to a Storefront or a dedicated landing page for the whole range is the strongest approach. This strategy builds awareness across the entire lineup, not just a single item, and it gives customers a single place to explore all new items, increasing the likelihood they discover and consider multiple launches at once. The custom headline lets you communicate the launch message clearly, while the Storefront or landing page consolidates the narrative and supports cross-promotion among the new products.

Sponsored Products, while great for immediate discovery and per-ASIN performance in search results, is more about individual items and may not convey a cohesive launch story across the full range. Promoting only one product misses the opportunity to introduce the entire lineup, and replacing Sponsored Products with Sponsored Brands across all campaigns ignores the complementary roles these formats play for discovery, consideration, and direct sales.

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