To Reach Engaged Customers, which tactic is suggested for Sponsored Brands and Sponsored Products?

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The tactic hinges on using Sponsored Products to capture an audience through Display campaigns, leveraging the strengths of both ad types. Sponsored Products target shoppers who are actively searching and viewing product pages, capturing immediate purchase intent. Sponsored Display expands that reach by showing ads to people as they browse Amazon or visit related pages, including retargeting visitors who have already shown interest in your products. By pairing Sponsored Products with Display campaigns, you can capture engaged shoppers at multiple moments—when they’re searching and when they’re browsing—keeping your products in front of them and nudging them toward a purchase. This cross-channel approach is more effective for turning interest into sales than relying on a single ad type. The other options don’t reflect this complementary use: one describes using Sponsored Products to control Display placements in a way that isn’t how the tools work together; another suggests branding elements within a Display campaign in a way that isn’t the standard practice; and the last limits Sponsored Brands to new products, which isn’t the tactic being tested.