Underspending Strategies involve which actions?

• A. Increase bids on top performing KWs w/ high ROAS and increase bids in campaigns w/ low impression volume
• B. Decrease bids on all KWs
• C. Pause campaigns with high ROAS
• D. Maintain current bids

Answer: (A)

Underspending strategies focus on reallocating and boosting spend where it will drive the most value. By increasing bids on top performing keywords with high ROAS, you push more profitable traffic to the terms that already convert well, improving overall efficiency as you scale those high-return opportunities. At the same time, increasing bids in campaigns with low impression volume tackles underexposed areas, expanding reach and capturing additional demand that isn’t being shown enough. Together, these actions optimize spend to grow performance without sacrificing return.

Decreasing bids across all keywords would reduce exposure and potential sales; pausing campaigns with high ROAS would discard reliable revenue; and maintaining current bids misses chances to exploit underutilized opportunities.