What are dynamic bidding options in Amazon Ads?

• A. Static bids that never adjust.
• B. Real-time bid adjustments to maximize conversions; options typically include down-only or up-and-down bidding.
• C. Manual bids that only adjust daily.
• D. Bids that only apply to impressions on weekends.

Answer: (B)

Dynamic bidding options adjust bids in real time during auctions to optimize performance. In Amazon Ads, these options let the platform tweak your bid based on signals about the likelihood a click will lead to a sale. There are two common modes: down-only, where bids are reduced when conversion probability looks low, helping conserve spend; and up-and-down, where bids can both rise and fall to try to maximize conversions. This means your bids aren’t fixed or revised on a strict schedule themselves—they adapt as auctions run to improve results. Static bids that never change, manual bids that only adjust daily, or bids limited to weekends don’t reflect this real-time adaptation.