What are first-party data assets relevant to Amazon Ads?

• A. Amazon shopper signals such as purchase history, viewing behavior, and wishlist activity
• B. Third-party cookies
• C. General census data
• D. Random social media trends

Answer: (C)

First-party data assets in Amazon Ads are the data you directly collect from your own customers and use to target and optimize campaigns. The most relevant example is Amazon shopper signals—purchase history, viewing behavior, and wishlist activity—which come from interactions on Amazon and are tied to individual customer profiles. These signals are valuable because they reflect real on-site behavior, allowing highly precise targeting, retargeting, and measurement for ads.

Other data types don’t fit as first-party assets for Amazon Ads: general census data is broad population data not tied to your customers, third-party cookies come from external sources you don’t own, and random social media trends aren’t specific to your customer base or on the Amazon platform.