What are the eligibility requirements for Sponsored Brands ads?

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Multiple Choice

What are the eligibility requirements for Sponsored Brands ads?

Sponsored Brands eligibility hinges on three things: you must have brand identity recognized by Amazon through Brand Registry or a valid trademark, you must have an active Amazon Ads account, and there must be at least one product in your catalog to advertise. Brand Registry protects your brand and signals you’re the brand owner, while a registered trademark can also establish ownership if Brand Registry isn’t applicable. An active ads account is required to run campaigns, and without at least one product to promote, there’s nothing for Sponsored Brands to advertise. Bank account and tax ID are important for billing and compliance but don’t determine eligibility to run Sponsored Brands. The requirement isn’t met by brand registry alone without any catalog items to advertise, so the option that says no catalog requirement isn’t correct. The idea that exclusive contracts are needed isn’t how Sponsored Brands eligibility works, since access is based on meeting the brand, account, and catalog criteria.

Sponsored Brands eligibility hinges on three things: you must have brand identity recognized by Amazon through Brand Registry or a valid trademark, you must have an active Amazon Ads account, and there must be at least one product in your catalog to advertise. Brand Registry protects your brand and signals you’re the brand owner, while a registered trademark can also establish ownership if Brand Registry isn’t applicable. An active ads account is required to run campaigns, and without at least one product to promote, there’s nothing for Sponsored Brands to advertise.

Bank account and tax ID are important for billing and compliance but don’t determine eligibility to run Sponsored Brands. The requirement isn’t met by brand registry alone without any catalog items to advertise, so the option that says no catalog requirement isn’t correct. The idea that exclusive contracts are needed isn’t how Sponsored Brands eligibility works, since access is based on meeting the brand, account, and catalog criteria.

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