What best describes Storefront in Amazon Advertising?

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Storefront is a brand-owned, customizable landing page on Amazon that lets a brand showcase its products and collections in one cohesive experience. Because the brand controls the storefront, you can tailor visuals, layout, navigation, hero banners, collections, product blocks, and even video to reflect your brand identity and tell your story. This creates a branded hub beyond individual product listings, making it easier for shoppers to explore related items and collections.

This setup is distinct from a generic Amazon landing page, which isn’t customized to a specific brand, and from an external vendor site, which is hosted outside Amazon. It also goes well beyond a text-only listing page by incorporating imagery, media, and interactive organization of products, all hosted within Amazon. Brands often drive traffic from Sponsored campaigns to their Storefront to deliver a cohesive shopping journey and highlight collections, not just single products.