What can you target in Product Targeting?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Product Targeting lets you choose where your ads appear by focusing on the product level rather than search terms. You can target specific products by their ASINs or target entire product categories (browse nodes), so your ads can show on those product pages or category pages. This approach helps reach shoppers who are viewing similar items or browsing a particular category. Keywords, color variants, and customer reviews aren’t targeted in Product Targeting, since this option is about placing ads on product pages or category pages rather than by search terms or product attributes.