What does 14-day attribution measure?

• A. It Assigns Credit Only To The Last Ad Clicked
• B. It Ignores Impressions
• C. It Uses Linear Attribution Across All Ads
• D. It Assesses Interactions (Views And Clicks) To Assign Conversion Credit

Answer: (D)

A 14-day attribution window looks back 14 days from a conversion and assigns credit to the ads the user interacted with during that period. It accounts for both ad views (impressions) and clicks, not just the last clicked ad. This reflects how multiple touchpoints can influence a purchase, giving credit to all relevant interactions within the 14-day window rather than focusing solely on the final click or treating every touchpoint the same. So the essence is that it assesses interactions (views and clicks) and distributes conversion credit within that 14-day period.