What does Category Targeting do?

• A. Shows ads to people shopping in certain categories
• B. Displays only high-priced items
• C. Targets only brand keywords
• D. Disables ads in search results

Answer: (A)

Category Targeting focuses on where ads appear based on shopper activity within a defined category. By selecting the categories you want to target, your ads are shown to people who are shopping in those categories, placing your products in the right context and increasing relevance. This is why it’s the best fit: it targets shoppers by the category they’re browsing, not by price alone, brand keywords, or disabling ads in search results.