What is a best practice for Keyword Targeting?

• A. Add common misspelled words as KWs
• B. Only use high-volume single words
• C. Avoid misspellings
• D. Limit to 10 KWs per campaign

Answer: (A)

People often type quickly and make spelling mistakes when searching for products. A best practice in Keyword Targeting is to add common misspelled versions of your keywords. By including these misspellings, your ads can show up for searches that would otherwise be missed, expanding reach and capturing potential shoppers at the moment of intent. You should still monitor relevance and cost by using the right match types and reviewing actual search terms, so you don’t waste spend on irrelevant queries. Use search term reports to identify which misspellings actually triggered your ads and add only those that make sense for your products. The other options are less effective because focusing only on high-volume single words misses long-tail and misspelling variants, avoiding misspellings ignores real user behavior, and imposing a strict cap on keywords can limit discovery and reach.