What is a key benefit of Manual Targeting?

• A. Gives increased control over spend
• B. Lower click-through rate
• C. Less precise targeting
• D. Automatically expands reach

Answer: (A)

Manual Targeting gives you increased control over spend. By choosing exact keywords or product targets and setting bids for each one, you can cap budgets on underperforming terms, boost bids on high-performers, and reallocate spend quickly as performance changes. This granularity helps optimize profitability and prevents overspending on terms that don’t deliver value. The other statements don’t fit because manual targeting emphasizes precision and budget control, not a lower CTR, not less precise targeting, and not automatic expansion of reach—those outcomes are more aligned with automatic or broad targeting.