What is a Search Term Report and what insight does it provide?

• A. It shows audience demographics.
• B. It shows budget pacing by day.
• C. It shows product images with CTR.
• D. It shows actual search queries that triggered your ads, enabling keyword optimization and negative keyword discovery.

Answer: (D)

This question tests understanding that a Search Term Report shows the actual search queries that triggered your ads, allowing you to optimize keywords and discover negative keywords. Because it reveals the real customer queries behind clicks and impressions, you can see which terms perform well and which waste spend, guiding you to add those high-performing queries as keywords or adjust bids. It also helps you identify irrelevant terms to add as negative keywords, preventing ads from showing for unprofitable searches. This insight is distinct from reports that show audience demographics, daily budget pacing, or product image CTR, which don’t provide the term-level query data needed for keyword optimization. Use the findings to refine your keyword list, improve targeting, and control spend by filtering out low-value queries.