What is auto-targeting vs manual-targeting in Sponsored Products?

• A. Auto-targeting is when you manually pick every keyword.
• B. Auto-targeting lets Amazon choose terms/targets; manual-targeting lets you select keywords/targets with controlled bids.
• C. Auto-targeting and manual-targeting perform the same function.
• D. Manual-targeting uses broad match only.

Answer: (B)

In Sponsored Products, there are two targeting approaches: auto-targeting and manual-targeting. Auto-targeting lets Amazon decide which search terms and product targets will trigger your ads; you don’t pick the terms yourself, and bids are handled by Amazon’s automatic logic. Manual-targeting gives you the controls: you choose the specific keywords or product targets to bid on, and you set bids for each one, with options to use different keyword match types (broad, phrase, exact) and to manage bids at a granular level (including negative keywords). This distinction is why the correct description is that auto-targeting lets Amazon choose terms and targets, while manual-targeting lets you select keywords/targets with controlled bids. The other ideas either suggest you manually pick all terms in auto-targeting, claim the two modes perform the same, or incorrectly limit manual-targeting to broad match only.