What is the difference between product targeting and category targeting in Sponsored Display?

• A. Product targeting targets broader categories; category targeting focuses on specific ASINs
• B. Product targeting focuses on specific ASINs or product pages; category targeting targets a broader product category
• C. They are the same
• D. Product targeting is only for video ads

Answer: (B)

In Sponsored Display, you target at different levels of specificity: product targeting means you choose exact ASINs or product pages to advertise around, so your ads appear in conjunction with those specific items. Category targeting broadens the reach to a whole product category, so your ads show up for a range of items within that category rather than a single product.

This distinction is why the correct option is best: you can precisely promote particular products when you want to defend or capture demand for those items, or cast a wider net to reach shoppers browsing that category. The other ideas misstate the scope or capabilities, and product targeting isn’t restricted to video ads.