What is the effect of adding negative keywords to a campaign?

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Multiple Choice

What is the effect of adding negative keywords to a campaign?

The idea being tested is that negative keywords prevent your ads from showing for searches that aren’t relevant, which helps your campaigns spend more efficiently. By adding negative keywords to a Sponsored Brands campaign, you’re telling Amazon not to trigger your ad when shoppers use those terms. That means you’ll avoid clicks from users who aren’t interested in your product, leading to fewer wasted impressions and a more relevant audience. This directly boosts the quality of traffic you do attract and helps control costs. Those other descriptions don’t fit because negative keywords don’t increase how often your ad appears, they don’t raise bids, and they aren’t a tactic to go after competitor products. Instead, they filter out unwanted queries, refining where your ads can show.

The idea being tested is that negative keywords prevent your ads from showing for searches that aren’t relevant, which helps your campaigns spend more efficiently. By adding negative keywords to a Sponsored Brands campaign, you’re telling Amazon not to trigger your ad when shoppers use those terms. That means you’ll avoid clicks from users who aren’t interested in your product, leading to fewer wasted impressions and a more relevant audience. This directly boosts the quality of traffic you do attract and helps control costs.

Those other descriptions don’t fit because negative keywords don’t increase how often your ad appears, they don’t raise bids, and they aren’t a tactic to go after competitor products. Instead, they filter out unwanted queries, refining where your ads can show.

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