What is the function of Ratings/Reviews on product detail pages?

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Ratings and reviews on product detail pages act as social proof that builds credibility and trust in the brand and its products. When customers see real user experiences, they gain confidence in quality and value, which influences their purchasing decision and can improve conversion. Reviews also provide feedback that brands can use to improve. They’re publicly visible to shoppers on the product page, not just to Amazon staff, and they don’t determine shipping speed or replace the Buy Box.