What is the minimum daily budget for campaigns using Daily Budgets?

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Multiple Choice

What is the minimum daily budget for campaigns using Daily Budgets?

The job of a Daily Budget is to cap how much you spend per day, and for campaigns using Daily Budgets the smallest amount you can set is $1 per day. This minimum ensures the campaign can run and collect performance data even at very low spend. Spending is not guaranteed to be perfectly even each hour—traffic and bidding dynamics cause variability—so daily spend can fluctuate while staying under that $1 daily cap. There’s no requirement to end the budget on a fixed date, and the idea that budgets can overspend by a set percentage or must end at a fixed date isn’t how it works.

The job of a Daily Budget is to cap how much you spend per day, and for campaigns using Daily Budgets the smallest amount you can set is $1 per day. This minimum ensures the campaign can run and collect performance data even at very low spend. Spending is not guaranteed to be perfectly even each hour—traffic and bidding dynamics cause variability—so daily spend can fluctuate while staying under that $1 daily cap. There’s no requirement to end the budget on a fixed date, and the idea that budgets can overspend by a set percentage or must end at a fixed date isn’t how it works.

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