What is the primary purpose of Sponsored Brands video in Amazon Ads?

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Multiple Choice

What is the primary purpose of Sponsored Brands video in Amazon Ads?

Sponsored Brands video is designed to boost brand awareness by delivering a short, engaging video in search results that features your brand and up to three products. The moving visuals and storytelling help capture shoppers’ attention as they browse, making your brand more memorable and increasing consideration for your offerings. While video can drive clicks and traffic, the primary aim is not to lower cost per click, replace keyword targeting, or blanket-impose impressions across all products. Keywords still guide who sees the video, and the format enhances visibility and recall within those targeted shopper moments.

Sponsored Brands video is designed to boost brand awareness by delivering a short, engaging video in search results that features your brand and up to three products. The moving visuals and storytelling help capture shoppers’ attention as they browse, making your brand more memorable and increasing consideration for your offerings. While video can drive clicks and traffic, the primary aim is not to lower cost per click, replace keyword targeting, or blanket-impose impressions across all products. Keywords still guide who sees the video, and the format enhances visibility and recall within those targeted shopper moments.

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