What is the purpose of negative keywords in Sponsored Products?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Multiple Choice

What is the purpose of negative keywords in Sponsored Products?

Negative keywords in Sponsored Products are used to prevent your ads from showing for search terms that aren’t relevant or likely to convert. By excluding these terms, you stop wasting clicks on low-intent traffic, which helps you spend more efficiently and improve profitability. For example, if you sell premium leather wallets, you might add terms like "cheap" or "synth" as negatives so your ads don’t appear for low-cost or unrelated searches. Negative keywords are set at the campaign or ad group level and can be applied with different match types to control how strictly terms are filtered. This tool doesn’t automatically adjust bids, nor does it aim to boost impressions by including competitors’ terms, and it isn’t about blocking your product indiscriminately—it’s about steering your ads toward high-potential searches.

Negative keywords in Sponsored Products are used to prevent your ads from showing for search terms that aren’t relevant or likely to convert. By excluding these terms, you stop wasting clicks on low-intent traffic, which helps you spend more efficiently and improve profitability. For example, if you sell premium leather wallets, you might add terms like "cheap" or "synth" as negatives so your ads don’t appear for low-cost or unrelated searches. Negative keywords are set at the campaign or ad group level and can be applied with different match types to control how strictly terms are filtered. This tool doesn’t automatically adjust bids, nor does it aim to boost impressions by including competitors’ terms, and it isn’t about blocking your product indiscriminately—it’s about steering your ads toward high-potential searches.

More practice questions