What is the recommended optimization cadence for Amazon Ads campaigns?

• A. Daily performance reviews for ongoing adjustments, with weekly deeper analyses and tests.
• B. Weekly performance reviews for ongoing adjustments, with monthly deeper analyses and tests.
• C. Monthly performance reviews only.
• D. Annual strategic reviews only.

Answer: (B)

Regular optimization cadence mixes frequent, action-oriented checks with periodic, deeper analyses. Checking performance daily helps you catch issues like budget pacing, underperforming keywords, or bid drift, and it lets you make quick adjustments to protect ROAS and allocate spend to top performers. A weekly review provides a structured opportunity to implement ongoing adjustments across campaigns, ad groups, and keywords based on the latest data, without getting overwhelmed by daily fluctuations. Then, monthly deeper analyses and tests give you the space to evaluate broader trends, test new strategies, and run controlled experiments with enough data to draw meaningful conclusions. This balance keeps you responsive to short-term changes while ensuring you don’t overreact to noise and you can learn from deliberate experimentation. Cadences that are too infrequent miss timely optimizations, while daily-only approaches can be exhausting and still miss the benefit of structured testing.