What is Top of Search placement and why is it important?

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Multiple Choice

What is Top of Search placement and why is it important?

Top of Search placement sits at the very top of the search results page, in the first sponsored slots above the organic results. This high-visibility position means your ad is seen first, which typically leads to a higher click-through rate and more impressions. The benefit is stronger attention and a better chance of driving clicks and sales, but the trade-off is that this placement is more competitive and usually more expensive per click because many advertisers want that prime real estate. To make it effective, pair relevant keywords with compelling ad copy and a bid strategy that fits your goals, and continuously optimize to balance cost and performance. It isn’t at the bottom of results, it isn’t limited to Sponsored Display, and it doesn’t guarantee being the first result on the page.

Top of Search placement sits at the very top of the search results page, in the first sponsored slots above the organic results. This high-visibility position means your ad is seen first, which typically leads to a higher click-through rate and more impressions. The benefit is stronger attention and a better chance of driving clicks and sales, but the trade-off is that this placement is more competitive and usually more expensive per click because many advertisers want that prime real estate. To make it effective, pair relevant keywords with compelling ad copy and a bid strategy that fits your goals, and continuously optimize to balance cost and performance. It isn’t at the bottom of results, it isn’t limited to Sponsored Display, and it doesn’t guarantee being the first result on the page.

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