Where do Sponsored Products appear?

Prepare for the Amazon Ads Certification Exam. Use flashcards and multiple-choice questions with hints and explanations for each question. Get ready for your certification!

Sponsored Products appear where shoppers are actively browsing on Amazon: within the shopping results and on product detail pages. They show up as sponsored listings alongside other products when you search for something, and on a product’s page there can be a section of ads labeled as sponsored related to that item. This placement targets shoppers at moments of high intent, right where they’re comparing and selecting products. They don’t appear on home page banners, in email campaigns, or in external social media feeds, since these ads live inside the Amazon shopping experience itself.