Which ASIN selection criterion is aligned with maintaining relevancy via CTR and sales?

• A. Best Selling Products
• B. Retail Ready ASINs
• C. Choose Based on Objective
• D. New Arrivals

Answer: (A)

Choosing ASINs that have proven demand and engagement helps ads stay relevant, because CTR and actual sales are direct signals shoppers use to judge relevance. Best Selling Products have demonstrated strong demand and conversion history, so ads featuring them are more likely to attract clicks and convert, keeping the product relevant to customers and to the ad system’s ranking signals. The other criteria focus on readiness or strategy rather than actual performance signals: Retail Ready ensures listing and packaging quality but doesn’t guarantee strong CTR or sales; New Arrivals can be promising but may not yet perform well in clicks or purchases; Choose Based on Objective centers on goals rather than how a product performs in the market.