Which condition will pause the entire Sponsored Brands campaign?

• A. Fewer than 5 ASINs on landing page
• B. Fewer than 3 ASINs are on the landing page
• C. Any ASIN out of stock
• D. All ASINs on landing page are best sellers

Answer: (B)

Sponsored Brands campaigns pause when the landing page doesn’t meet minimum product options. The system requires at least three ASINs on the landing page; if there are fewer than three, the entire campaign is paused to avoid delivering a suboptimal shopping experience. This threshold exists to ensure shoppers have enough options to engage with. An out-of-stock ASIN affects only that product’s availability, not the entire campaign status, and having all items as best sellers doesn’t trigger a pause. So, fewer than three ASINs on the landing page is the trigger that pauses the whole campaign.