Which CTA wording is strongly recommended for Sponsored Brands ads when using a call-to-action?

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Multiple Choice

Which CTA wording is strongly recommended for Sponsored Brands ads when using a call-to-action?

Explanation:
CTAs for Sponsored Brands should invite discovery and match the path a user will take after clicking. “Learn More” works best because it signals curiosity and invites users to explore the brand, features, or product range without forcing an immediate purchase. This aligns with the typical landing experience for Sponsored Brands, which often leads to a brand store or product collection where additional context is available. It reduces friction for users who aren’t ready to buy and keeps the engagement aligned with the ad’s discovery intent. Phrases like “Shop Now” or “Buy Now” push for instant conversion and can feel overly aggressive or misaligned with the landing content, while “Click Here” is vague and offers little directional clarity. This makes “Learn More” the most appropriate and effective option.

CTAs for Sponsored Brands should invite discovery and match the path a user will take after clicking. “Learn More” works best because it signals curiosity and invites users to explore the brand, features, or product range without forcing an immediate purchase. This aligns with the typical landing experience for Sponsored Brands, which often leads to a brand store or product collection where additional context is available. It reduces friction for users who aren’t ready to buy and keeps the engagement aligned with the ad’s discovery intent. Phrases like “Shop Now” or “Buy Now” push for instant conversion and can feel overly aggressive or misaligned with the landing content, while “Click Here” is vague and offers little directional clarity. This makes “Learn More” the most appropriate and effective option.

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